Effects Of Social Media Usage Research Articles

Social Media Usage and it's Relationship with Depression among Nursing Students of a Private University

Social media is a group of electronic and digital appliances which has its basis on internet and allow sharing, transforming and exchanging ideas, information, educational material and content. In the 21st century, internet usage has been increased significantly. Our life has been entirely changed by the internet and social media. Social media cause different health related issues and academic decline among students. Objective: To observe the relationship between social media use and depression among nursing students. Methods: Cross-sectional analytical study was performed on 120 nursing students. Ethical permission was obtained from Ethical Review Committee, Sohail University, Karachi. Descriptive statistics was performed on demographic variables. Pearson Correlation test was performed to check the relationship between social media use and depression. Results: Beyond 120 participants, males were in majority (57.5%). Mostly (58.3%) participants were in their 1st and 2nd year, 20.8% were married and 69.2% were living with their friends. Largely (77.5%) belong to Generic BSN program and 55.0% partakers were using social media from 0-4 hours per day. Mostly (44.2%) participant have moderate to extreme level of depression. We found positive correlation of social media use with depression.   Conclusions: The findings of this study suggest significant correlation between depression and social media use. Spending more time on using social media can lead to depression. Therefore, policy makers should pay attention in planning to minimize the harmful effects of social media usage among students.

Social media and sustainable innovation in manufacturing firms: a dynamic capability perspective

PurposeWith social media usage growing rapidly in business sustainability in manufacturing sectors, the means through which manufacturing firms can incorporate it into the pursuit of environmental sustainability are largely under-researched by academics. Drawing upon the dynamic capability view, this study examines the indirect relationship between social media usage and sustainable innovation in manufacturing sectors.Design/methodology/approachThe study was based on analyzing data collected through a questionnaire survey on Chinese manufacturing firms. Partial least squares structural equation modeling was applied to test the hypotheses.FindingsThe results show that social media usage has a positive effect on sustainable innovation in the manufacturing sectors. Firms' sustainable dynamic capability mediates the relationship between social media usage and sustainable innovation. In addition, the effects of social media usage on firms' sustainable dynamic capability are stronger when stakeholder pressure is stronger and top management team commitment is higher.Originality/valueThis study highlights social media application as an important, yet underexplored, factor in sustainable innovation of manufacturing firms. The findings also untangle the mechanism of sustainable dynamic capability by which social media usage improves sustainable innovation for manufacturing firms.

Impact of Social Media Usage & Social Engagement on Physical- Mental Health of Young Employees

Due to the dispensable exercise of social media, young employees have reduced social engagement. The objective of the present study was to find out the impact of the exertion of social media and social engagement on the physical-mental health issues of young professionals working in diverse sectors. Together 431 young respondents age group 22-38 have responded to the questionnaire about the use of social media, social engagement, and their physical mental health issues. Principal Factor analysis revealed unique factors measuring employee social media, social engagement, and physical-mental health issues. Scale reliability was .80, .79, and .60, for social media, physical-mental health issues, and social engagement respectively. The Pearson correlation coefficient revealed a positive association between excess usage of social media and increased physical-mental health problems. There was a negative relationship found between high social engagements and reduced physical-mental health issues among the employees. Confirmatory factor analysis confirmed and validated all three measured scales. The structural equation model revealed a positive effect of social media usage upon increased physical-mental health issues. However, social engagements were found to have a negative relationship with reduced physical-mental health of the young employees. This signifies that the overburdening use of social media increases physical-mental health problems among young professionals. However, social engagement reduces the physical-mental health issues among the employees significantly. The present study recommends that social engagement is required for young professionals to keep them healthy.

The effects of social media usage on vicarious traumatization and the mediation role of recommendation systems usage and peer communication in China after the aircraft flight accident

ABSTRACT Background: Previous research has indicated that continuous exposure to disaster-related information through social media can lead to vicarious trauma. However, scholars have recognized the need for further in-depth research into the underlying mechanisms influencing this relationship. Objective: The purpose of this study is to investigate the impact mechanism of social media usage on vicarious traumatization in users and analyze the roles of recommendation systems and peer communication. Methods: This study was conducted with college students in China, focusing on the context of the MU5735 aircraft flight accident in China in which 123 passengers and 9 crew members died. Data were collected through an online questionnaire. The partial least square structural equation modelling (PLS-SEM) method was used to test the data and model. Results: This study obtained valid responses from 1317 participants. The study findings revealed a significant positive correlation between social media usage(β = 0.180，P < .001), recommendation systems usage (β = 0.172, P < .001), peer communication (β = 0.303, P < .001), and the development of vicarious traumatization. Recommendation systems usage (specific indirect effect  = 0.063, P < .001) and peer communication (specific indirect effect  = 0.138, P < .001) mediated the relationship between social media use and vicarious trauma. Additionally, the impact of peer communication on vicarious trauma was found to be higher compared to the effects of continuous social media use and recommendation system use. Conclusion: The study found that the use of social media to obtain information about accidents, the frequent pushing of accident information by recommender systems, and the frequent discussion of accidents among peers during unexpected accidents contribute to vicarious traumatization. The study suggests that users’ reduced retrieval of accident information via social media, as well as reduced peer-to-peer discussions about accidents, and social media platforms’ adjustment of recommender system algorithm rules to reduce accident information pushes, may help reduce the likelihood of users experiencing vicarious traumatization.

The Effect of Social Media Usage and Electronic Word of Mouth on Conviction and Its Impact on Purchase Intention and Customer Loyalty: The Role of Brand Reputation as A Moderator

The purpose of this study is to propose the concept of conviction in online environment. It examines the vital role of conviction and brand reputation while understanding the impact of social media usage and E-WOM on purchase intentions on e-commerce platforms. Collecting data from respondents from DKI Jakarta using convenience sampling and questionnaires. Analyzed using Structural Equation Modeling (SEM) and empirically tested using Partial Least Square (PLS). The findings show that E-WOM and conviction have a positive effect on purchase intention and consumer loyalty. The results also revealed that social media usage does not  have a positive effect on purchase intention. Furthermore, brand reputation (perceived by the customer) moderates the relationship between E-WOM and purchase intention in a manner that this relationship is significantly stronger if there is more positive brand reputation.

Sustainable behavior among millennials in Malaysia and China: The moderating role of social media usage

As future leaders, millennials are invariably expected to adopt sustainable behavior (SB) and contribute to achieving the 2030 sustainable development goals. The bulk of existing research on SB and young people have applied a west-centric lens that are not adequately comparative in nature. By adopting the dual approaches of quantitative study and planned behavior theory, this study therefore intended to compare two Asian countries’ Malaysia and China–millennials’ input on SB and to examine the moderating role of social media usage with regards to such behavior. An online questionnaire was administered to 419 respondents from Malaysia and 416 respondents from China. The data were analyzed using the partial least squares structural equation modelling (PLS-SEM). PLS-SEM results indicated that the direct effects between the variables, which included the impact of sustainable knowledge and interpersonal influence on attitude toward sustainability (ATS); the impact of ATS on sustainable intention (SI); and the impact of SI on SB in both models (Malaysia and China) were found to be significant with only a slight difference in the path coefficients between the two models. Interestingly, PLS-SEM results also discovered no moderating effect of social media usage in both Malaysia and China. The result of the study is helpful for policymakers in both countries to use as reference when focusing on vital elements, such as sustainability knowledge to promote SB among their respective millennials.

Analysis of the Effect of Social Media Usage, Search Engine Optimization, and Content Strategy on Business Growth in the E-Commerce Industry in Indonesia

This research investigates the influence of digital marketing practices on business growth in the e-commerce industry in Indonesia, focusing on Social Media Usage, Search Engine Optimization (SEO), and Content Strategy. A sample of 150 e-commerce businesses was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results reveal significant positive relationships between Social Media Usage, SEO, and Content Strategy with Business Growth. Additionally, mediation and moderation effects are explored, suggesting a significant mediating role of customer engagement in the relationship between social media usage and business growth. The findings provide practical implications for businesses and policymakers in enhancing digital marketing strategies for sustainable growth in the dynamic Indonesian e-commerce landscape.

Effect of Social Media Usage and Demographic Characteristics on Creativity among Women Entrepreneurs in Anambra State

Effect of Social Media Usage and Demographic Characteristics on Creativity among Women Entrepreneurs in Anambra State

Demystifying the effect of social media usage and eWOM on purchase intention: the mediating role of brand equity

PurposeThe purpose of this study is to examine an integrated model, in which brand equity (BE) mediates the effects of social media usage (SMU) and electronic word of mouth (eWOM) on purchase intentions among Indian consumers of branded apparel.Design/methodology/approachAn online questionnaire was used to collect data from 317 Indian customers of branded apparel, and the data were analyzed using the partial least squares structural equation modeling (PLS-SEM) with the help of SmartPLS version 4.FindingsFirst, the results indicated that SMU, eWOM and BE significantly impact consumers purchase intention; at the same time, BE is influenced by SMU and eWOM. Second, results confirmed that BE partially mediates the effects of SMU and eWOM on the purchase intentions of consumers of apparel brands.Research limitations/implicationsThe study's dataset is limited in its generalizability as it is based on specific responses from Indian consumers of branded apparel via an online survey. The results of this study would help marketers and advertisers create customized advertising campaigns for the people who are most likely to buy their products. Marketers can also use social media to promote the uniqueness or point of difference (PoD) of their apparel brands.Originality/valueTo the best of the authors' knowledge, no study has been conducted on apparel brands in the Indian context that has tested an integrative model, in which BE mediates the effects of SMU and eWOM on the purchase intentions of customers of apparel brands.

Opportunities Presented by COVID-19 for Healthcare Green Supply Chain Management and Sustainability Performance: The Moderating Effect of Social Media Usage

This research explores the opportunities presented by COVID-19 for green supply chains' environmental practices and ecological sustainability performances in the healthcare sector. This study investigates the connections between uncertainty-fear of COVID-19, healthcare green supply chain management (GSCM), and the three pillars of a firm's sustainability performance (environmental, economic, and social). Moreover, this study examines the moderating role of social media usage (SMU) on the effect of uncertainty-fear of COVID-19 on healthcare-GSCM. When conducting the empirical part, this study uses the partial least squares structural equation modeling method based on a sample of 483 healthcare managers. The findings prove that the uncertainty-fear of COVID-19 has a beneficial impact on healthcare-GSCM. Besides, SMU moderates the relationship between uncertainty-fear of COVID-19 and healthcare-GSCM, indicating the importance of SMU in gathering information for the healthcare sector during COVID-19. Likewise, when interacting with healthcare firms' sustainability performances, healthcare-GSCM positively impacts environmental and social performances, though it has a negligible impact on economic performance. This study adds to the “social cognitive theory” by introducing the concept of uncertainty-fear of COVID-19. Furthermore, this research adds to the “resource-based view theory” and the “knowledge-based view theory” by exploring the SMU's role during the outbreak.

Effect of social media usage on job security through social media disorder and networking behavior: a serial mediation mechanism

Purpose The usage of social media at the workplace has become an undeniable reality, yet the role of social media use (SMU) in job-related outcomes is still unclear. This study uncovers a chain process through which SMU may strengthen job security perception of employees through social media disorder (SMD) and networking behavior.Design/methodology/approach This quantitative study used ratings of 197 Emirati students enrolled in a higher education institution located in United Arab Emirates (UAE). The respondents were professionals serving in different public and private organizations in UAE.Findings The statistical results supported a significant serial mediation of SMD and networking behavior between SMU and job security perceptions of employees.Practical implications This study offers implications for employees and their supervisors about the usage of social media for strengthening their perceptions of job security.Originality/value This study contributed to the existing stream of research on SMU to explain a chain process through which employees may benefit from social media to strengthen their perceptions of job security.

The “double-edged sword” effect of social media usage on postgraduate student creativity

Based on the social media use theory and goal orientation theory, this study explored the “double-edged sword” effect of social media usage on postgraduate student creativity. Participants in the study were 262 postgraduate students from Xiangtan University in China (females = 54.2%, postgraduate third grade = 29.4%, major in management = 22.1%). The participants completed two waves of surveys one week apart. Findings from a structural equation model indicated that social media usage indirectly enhanced postgraduate student creativity through knowledge acquisition, and lowered cyberloafing. Social media usage and knowledge acquisition were higher with higher learning goal orientation, and lower with cyberloafing. These findings provided valuable guidance for supporting postgraduate students in their rational use of social media for improved learning outcomes.

Effects of Social Media Usage on Student Academic Performance of University Students

This quantitative research study, involving 200 university students, investigates the impact of social media usage on academic performance and various aspects of students' lives. Social media's increasing popularity for interpersonal communication globally is acknowledged, particularly within the educational context where students engage and share knowledge. The study explores factors such as the daily and nightly time spent on social networking sites, reasons for social media use, bedtime habits, and the disruptive influence of social media on educational and learning activities. Findings reveal that social media usage significantly impacts students' academic success, with potential benefits and drawbacks. The study focuses on uneducated rural Pakistanis, with 200 participants, including 100 males and 100 females, representing various academic disciplines. Notably, non-users of social media tend to sleep more than users, and the study highlights a correlation between social media usage and compromised family and personal time. The research underscores the negative effects of social media on education, citing issues such as daydreaming, procrastination, and reduced study time. The study also reveals a strong correlation between academics, family, and social media usage, supported by regression analysis. Interestingly, despite potential drawbacks, Pearson's Correlation indicates that social media can improve academic performance by facilitating networking and information exchange. Overall, the study sheds light on the complex relationship between social media usage, academic success, and various aspects of students' lives.

Navigating the Stars: The Moderating Effect of Social Media Usage on the Admission Intention of B-schools

This study aimed to explore the influence of social media on the perception and decision-making process of prospective students seeking admission to Business schools (B-schools) in the context of the increasing prevalence of social media in people’s lives. Specifically, it examined the perceived and actual utility of reviews posted on Social Networking Sites (SNSs) and the role of Social Media Usage (SMU) as a moderating factor in shaping admission intentions. Additionally, the impact of ratings and reviews on the overall perception of B-schools was explored. To gather data, a questionnaire was distributed via Google Forms to over 500 second-year post-graduate students studying Business Management in various B-schools. Out of the total responses received (201 usable responses), it was discovered that the respondents’ personal experiences either aligned with the reviews they read before admission or surpassed their expectations. Moreover, ratings and online forums had a positive influence on shaping a favourable perception among potential students, ultimately leading to their decision to enrol in a particular B-school. The study also confirmed the moderating effect of SMU. Admission officers should recognize that user-generated content holds greater trustworthiness among prospective students in comparison to content generated by vendors. Therefore, it is crucial to prioritize social media in their strategies. Additionally, there is a need to investigate the usage of SNSs by college admission offices and the impact of social media strategies on students’ admission intentions. Consequently, this study focuses on an underexplored area, shedding light on its significance.

The Effect of Social Media Usage, Appearance-Related Social Media Pressure and Body Mass Index on Body Appreciation of Cosmetic Procedure Patients.

The number of cosmetic procedures has increased in recent years. Social media use and its effects on plastic surgery decisions are among the most widely discussed topics. This study aimed to test a research model that explores the relationship between social media usage frequency, appearance-related social media pressure, and body mass index (BMI) on the body appreciation of patients undergoing cosmetic procedures, and to evaluate their clinical impacts. In total, 136 participants were included in this study, which met and exceeded the sample size requirement. The questionnaire was designed by using reliable scales and demographic data. Partial least squares structural equation modeling was used to test the hypothesized research model. The mean age of the participants was 35years, and 70% had normal BMI scores. Among them, 59.6% underwent invasive procedures and 40.4% underwent minimally invasive procedures. BMI negatively affected body appreciation (β=0.199, p<0.05). Social media did not have a significant effect on appearance-related social media pressure (β=0.001, p>0.05). Appearance-related social media pressure negatively affected body appreciation (β=-0.280. p>0.05). Social media is not only an information source but also creates pressure on appearance. Therefore, plastic surgeons should use social media and consider the psychology of patients during their communication. This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266 .

Social media and student academic performance: A cross-country analysis using PISA 2018

The pervasive use of social media is reshaping how the emerging generation communicates, learns, and thinks. As such, examining its impact on academic performance has grown increasingly important. The purpose of this study is to investigate the effects of social media usage on students’ learning outcomes, using data from the Programme for International Student Assessment (PISA) 2018 database. In order to eliminate selection bias and assess the causal effect of using social media on learning, this research used propensity score matching (PSM) as an approach. By conducting analyses in each participating country, we were able to observe how the effects of social media use for school learning vary in different social, cultural, and political contexts. After obtaining the average treatment effects of each country, we find that the effects of social media use on learning varied significantly by country. In countries such as Mexico and Turkey, a positive relationship was observed between social media usage for academic purposes and student performance. Conversely, in countries such as the US and UK, a negative relationship was evident. Although the reasons behind these contrasting outcomes across countries remain outside the scope of this paper, the conclusions and practical implications are presented with caution, acknowledging the limitations of our research and indicating potential areas for further exploration.

Effect of social media usage on major depressive disorder among generation Z: a study in Indian context

Purpose The purpose of this study is to examine the specific social media behaviours (SMB) that lead to major depressive disorder (MDD). The study also looks at the moderation effect of pandemic on social media usage among users. Design/methodology/approach Using a descriptive approach, the required data was collected from a sample of 629 social media users chosen through random sampling technique. An adopted structured online questionnaire was used to collect the data. The data collected was analysed by using univariate and multinomial regression techniques. Findings The findings of the study revealed that social media intensity, social media addiction (SMA), social media participation, social interaction and SMB had a positive impact on MDD, whereas social comparison had a negative impact. The pandemic situation has also been found to moderate the effect of social media usage on MDD. Social implications This study will be supportive in disclosing behaviours and activities of students that impact their mental health adversely. This will also be helpful in dealing with specific stressors in the programs designed to cope with the depression. By adopting effective strategies to manage social media usage, the study would help to reduce the level of depressive symptoms among college students, significantly promoting healthy environments for students and, thus, contribute to social change. Originality/value Since the social media has both favourable and detrimental effects, the key for the users is to develop an awareness about the wise usage and to determine the alterations in the usage patterns that can help to reduce the behaviours associated with negative emotions and psychological distress.

Does using social media increase or decrease happiness? An empirical study of Facebook users in Taiwan

AbstractIn 2022, approximately 90% of the entire population in Taiwan actively used social media. Although several studies have examined emotional changes among social media users in Taiwan, the endogeneity problem stemming from reverse causality has not been recognized and properly addressed. Therefore, this study examines the effect of social media usage on negative emotions using ‘the frequency of using mobile phones as opposed to landline phones’ and ‘the frequency of using the Internet to run errands’ as instrumental variables for social media usage. Using data collected from the 2017 ‘Taiwan Social Change Survey’, our estimation results showed that Facebook usage significantly increased the frequency with which users experienced negative emotions, including envy, feelings of inferiority, and depression. The findings suggested that the negative emotions caused by social comparison via social media likely outweighed the happiness derived from social media, resulting in Facebook users experiencing more negative emotions. One important implication of our study is that reducing social media usage can alleviate mood swings.

Trends in Social Media Use among University Students During the Covid-19 Pandemic

Background: The COVID-19 pandemic has led to an increase in social media usage among teens and young adults which may be helpful or harmful. This study aimed to investigate the use of social media and trends among diploma in pharmacy students at UiTM Cawangan Pulau Pinang, Kampus Bertam. Method: A cross?sectional study was conducted whereby data was collected through an online survey and completed questionnaires by 189 respondents (18-22 years old) undertaking diploma in pharmacy in and off campus. Data were analysed using Microsoft Excel Spreadsheet for descriptive statistics and frequency analysis. SPSS version 28.0 was used to analyse the inferential statistics i.e. the Kruskal-Wallis test. Results: The analysis of the collected data revealed that the majority of the respondents were female and considered themselves moderate users of social media, with an average of four social media accounts. The study also found that social media consumption among pharmacy students at UiTM Cawangan Pulau Pinang increased during the pandemic compared to the average time spent before. The data showed that a significant percentage of students spend several hours on social media, with the most commonly reported problems being distraction from studying and addiction. These findings raise concerns about the negative effects of social media usage on academic performance and well-being. Conclusion: Overall, the study provides valuable insight into the habits and exposure of students to social media usage, highlighting the need for further research and awareness of the potential risks associated with excessive social media consumption.

The Influence of Social Media Usage on Loyalty with Customer Satisfaction &amp; Brand Trust as Mediation Variable

This study aims to determine (1) the effect of social media usage on customer satisfaction on wardah products. (2) The effect of social media usage on Brand Trust on Wardah products. (3) Influence of Customer Satisfaction on Customer Loyalty of Wardah products. (4) The effect of Brand Trust on @wardahbeauty Instagram customer loyalty. (5) The effect of social media usage on Wardah product customer loyalty. (6) The effect of social media usage on customer loyalty mediated by customer satisfaction. (7) The effect of social media usage on customer loyalty with brand trust as media. The population in this study were all followers of Instagram @wardahbeauty and the sample in this study were users of wardah products with a minimum of one purchase. The number of samples in this study were 131 respondents. The data in this study were collected through the distribution of online questionnaires and data processing was carried out using the SmartPLS software. The results of this study indicate that (1) social media usage has a positive and significant effect on customer satisfaction. (2) social media usage has a positive and significant effect on Brand Trust. (3) Customer satisfaction on brand loyalty has a positive and significant influence. (4) Brand Trust has a positive and significant relationship with Customer Loyalty. (5) Social media usage does not have a significant effect on Customer Loyalty.(6) Social media usage has a positive and significant relationship to customer loyalty with customer satisfaction as a mediation.(7) Social media usage has a positive and significant relationship to customer loyalty with brand trust as a mediation.